
ASAP 2020: An Industry Summit to Accelerate Alternative Protein in Asia (Part 2)
In this part 2 recap, I will highlight some of the best shows we had that kept people talking.
In this part 2 recap, I will highlight some of the best shows we had that kept people talking.
On top of the 7 public sessions hosted last week, we also organized 7 private roundtable discussions where about 140 industry experts discussed the state of the alternative protein industry.
Wow! It’s a wrap. For 22 hours, we kept our summit platform up and running to facilitate networking amongst attendees across multiple time zones.
Behind the scenes, innovative food-ingredient companies have been quietly working with both start-ups and legacy brands to help them successfully jump on the plant-based bandwagon.
Last year when I was in Tokyo I actually saw the Culnet System with my own eyes, and IntegriCulture’s CEO Yuki Hanyu said to me, “We’re making our own medium.”
The Asia Alt 100 are players that have demonstrated that they are seriously committed to, and invested into, growing the alternative protein industry.
Avant Meats’ cultivated fish maw is an example of product development based on companies' understanding of local market dynamics and consumer preferences.
When a trend gains momentum in China, it is not a wave but a tsunami. The change in behavior is astonishingly rapid and widespread. This past week, I moderated a panel on China’s Future of Protein at the 2050 China Food Tech Summit. In front of this audience of influencers and innovators, my adrenaline was fueled, yes, by the rapt attention of the room, but much more so by the sense that this conversation was just a small ripple in a much larger, thrilling shift in the current. Thierry Garnier, Chairman & CEO Carrefour China, put it quite simply at the summit: “This is how I explain China to my French colleagues. When marathon suddenly became a trend in China, I could walk into any room and find that 70 percent of the people have done three marathons in the past six months. Six months ago, zero percent of them were runners.”