Accelerating the alternative protein industry

Our work with global partners across the private sector advances the alternative protein industry and enables market breakthroughs. We analyse the market to identify key white spaces and emerging opportunities and provide actionable, open-source market data and consumer insights. We foster an idea-rich startup ecosystem and drive capital to scale the industry. We help guide incumbent food and meat manufacturers’ alternative protein strategy. In short, we partner with companies throughout the supply chain to identify the most impactful business activities that will grow the bottom line and advance the next generation of alternative proteins to compete with conventional animal products on the key drivers of consumer choice: taste, price, and convenience.

Catalysing innovation and investment

We build relationships with—and provide research and insights to—Asia’s leading food and meat companies to catalyse innovation and commercialisation of alternative protein products, including plant-based meat, eggs, and dairy. To inform capital providers of alternative protein opportunities, we analyse and present information on the market to a wide variety of institutions, including venture capital, private equity, family offices, banks, corporations, and investor groups. We also work with industry experts to identify, catalog, and analyse concrete white space ideas. We provide regional startups with support, such as access to useful data and connections to relevant partners and investors, to help drive successful funding rounds. We also facilitate constructive dialogue between entrepreneurs, investors, government officials, corporate professionals, and scientists through our GFIdeas APAC community, to ensure professionals with different backgrounds meet and make useful business connections.

Making alternative proteins delicious and affordable

We work directly with suppliers and manufacturers to identify key product opportunities, hone strategy, and accelerate the pace at which alternative protein products gain market share. We help manufacturers develop products that are as delicious, affordable, and accessible as conventional products.

Our Asia-specific market research highlights the rapid growth of plant-based meat, eggs, and dairy, and identifies key category opportunities. Our plant protein overview, technical guides, and company databases accelerate R&D, innovation, industry collaboration, product launch, and scaling.


APAC alternative protein company database

New to the alternative protein landscape, or looking for a potential business partner? Peruse our comprehensive database of APAC companies active in plant-based, fermentation-enabled, and cultivated proteins.

Investor resources

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Investor due diligence support

If you’re considering investing in an alternative protein startup, you’ve come to the right place. Look here for support and resources to conduct due diligence on alternative protein companies.

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Fundraising database

Identify alternative protein companies in Asia Pacific that are currently engaged in a fundraising round and explore opportunities to drive positive outcomes through strategic financing.

Entrepreneurship

Starting a business can be challenging, and GFI APAC is here to help. Our resources support each step of planning, launching, and growing an alternative protein startup.

Startup manuals

Get our step-by-step guide to starting and growing an alternative protein company in either Singapore (coming soon!) or Hong Kong.

Investor directory

This directory includes the most active investors of APAC who are interested in funding alternative protein companies. Fundraising startups can use this resource to make connections to investors.

Map of accelerators and incubators

Discover accelerators and incubators in the APAC region that can provide early-stage resources for alternative protein entrepreneurs.

Manufacturing & production

Plant protein primer

Consumer demand for plant-based products is growing rapidly, and a broad portfolio of plant proteins is now available for plant-based meat, egg, and dairy products.

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APAC alternative protein ecosystem database

Looking specifically for B2B partners? This directory of ingredient and equipment suppliers, pilot plants, consultants, and other critical entities is a one-stop shop for accelerating your alternative protein business.

Foodservice

GFI APAC analysed menus at 20 of the largest food chains—both local and international—across 11 subregions: mainland China, Hong Kong, Indonesia, Japan, Malaysia, the Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. Our research revealed high interest in plant-based food, but not every chain delivers (yet).

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GFIdeas APAC community

GFIdeas APAC is a community for entrepreneurs, investors, scientists, and government and corporate representatives who are driving alternative protein innovation in Asia Pacific.

Stay tuned for the official launch, which will be coming in late 2022.

Corporate support

We work with the private sector to drive investment, innovation, and scalability to accelerate the alternative protein supply chain. Learn more about how we can support you in this process.

Meet our corporate engagement experts

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Jennifer Morton

CORPORATE ENGAGEMENT SPECIALIST

Jennifer is GFI APAC’s Corporate Engagement Specialist, working to widen and deepen engagement and partnerships across the alternative protein supply chain. Prior to joining GFI, Jennifer was a strategy consultant for over five years in the Netherlands and Singapore focused on sustainability, social impact, and agriculture. She has worked with multinationals, SMEs, agribusinesses, governments, financial institutions, and nonprofits in the agriculture sector and beyond to design sustainability strategies, develop inclusive supply chains, and forge multi-stakeholder partnerships for systems-wide change. Jennifer holds an MSc in Corporate Social Responsibility and an MA (Hons) in International Relations.

Jennifer lives in Singapore. 

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Valerie Pang

INNOVATION ASSOCIATE

Valerie is our Innovation Associate at GFI APAC, where she is involved in community building, university outreach, and supporting startups and investors in the alternative protein industry.

Prior to GFI, she gained extensive experience working at various tech companies and startups in marketing and operational roles. She also previously co-founded a social enterprise.

Valerie lives in Singapore. 

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Varun Kumar Racharla

RESEARCH ASSOCIATE

Varun acts as the research analyst within GFI APAC. Prior to joining GFI, he was part of a Singapore-based nonprofit organisation focused on developing eco-labeling criteria and helping organisations implement sustainability strategies to reduce their environmental impact.
Varun also has six years of experience in process optimisation and productivity in the aerospace industry. He holds a BEng in Aeronautical Engineering.

Varun lives in Singapore.

Career portal

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“No organisation plays a more central role in Asia’s booming alt protein sector than GFI APAC and I’m immensely proud of the important work I spearheaded as part of their all-star team. After working for GFI APAC, the sky is the limit.”
Viola Chen, food innovations consultant to alternative protein startups in mainland China

Looking to start a career in the alt proteins space? Check out our APAC jobs board.

Recent updates

The Right Ingredient for the Right Product: Fats

Products that fail to authentically match the meaty flavours buyers expect won’t earn repeat customers.

How Governments Are Supporting Sustainable Protein Research in APAC

Governments are beginning to invest in alternative protein research to meet national policy goals.

Novel Food Regulations Around the World

A strong regulatory framework is critical to further advance the sector and maximise its potential to improve food security.

Spotlight: Singapore Food Agency’s Regulatory Leadership

When it comes to novel food regulations, SFA is in a league of its own.