APAC Stakeholders Develop Communication Guide for Precision Fermentation
The precision fermentation industry in APAC is evolving rapidly, with exciting innovations and partnerships emerging between established corporations and dynamic startups. As this multi-faceted industry grows, it is crucial to communicate consistently, accurately, and positively about precision fermentation technology and the products it creates. Doing so ensures we avoid confusion, knowledge gaps, and misinformation.
To support this, a regional guide has been collaboratively developed by the Good Food Institute APAC and Cellular Agriculture Australia, with input from over a dozen APAC industry stakeholders. The guide addresses frequently asked questions on safety and regulation, commercialisation and scale, environmental impact, performance and functionality, and health and nutrition.
This open-access language guide covering nomenclature, descriptions, and messaging was debuted during Singapore International Agri-Food Week (SIAW).
These resources were designed to help a broad range of stakeholders in the precision fermentation space communicate in a clear, compelling, and consistent manner across various contexts, including:
- Public communications, such as press releases, websites, and social media
- Responses to public inquiries or concerns
- Product development, including labelling and branding
- Framing of advocacy documents
- Regulatory applications
We have also created an easy-to-read cheat sheet, so that industry stakeholders can always have key messaging points on hand for quick reference.
“Working with GFI APAC and Cellular Agriculture Australia has been invaluable in planning our company’s regulatory dossiers and shaping our future product labelling. The resources these organisations developed in collaboration with industry stakeholders have enabled us to communicate more clearly and consistently about precision-fermented products with a wide array of consumers, investors, government officials, and clients.”
MUU Chief Marketing Officer Ja Dechdi