
The Right Ingredient for the Right Product: Fats
Products that fail to authentically match the meaty flavours buyers expect won’t earn repeat customers.
Products that fail to authentically match the meaty flavours buyers expect won’t earn repeat customers.
Governments are beginning to invest in alternative protein research to meet national policy goals.
A strong regulatory framework is critical to further advance the sector and maximise its potential to improve food security.
New evidence suggests that Chinese leaders understand the massive benefits of making meat from plants and growing it directly from cells.
Successfully making the leap into the lucrative Chinese market requires having a strategy that reflects what local consumers are really craving.
The move marks the first time a major quick-service restaurant has swapped an animal-based product with a plant-based one across multiple regular menu offerings.
Alt proteins are well-positioned to skyrocket in China as we head into 2021. The only question is, who will get in early enough to seize the moment?
After reading the report’s illuminating conclusions, visionaries from throughout East and Southeast Asia may find themselves asking “Am I sitting on a gold mine and just need to start digging?”
The plant-based meat market has begun to sizzle in China and there are tons of untapped opportunities for both traditional businesses and new entrants.