In a recent study released by GFI APAC, "consumers were unequivocal that what they are truly craving is protein diversity, not wholesale replacement," says Senior Communications Manager Ryan Huling. "That’s an audience worth speaking more directly to."
This report examines current and projected rates of plant-based meat adoption, health motivations, high- and low-interest consumer segments, and sentiments on new categories like blended meat. With this roadmap in hand, industry stakeholders can more strategically satisfy consumer demand and capitalise on Southeast Asia’s position as a global protein producer.
Samuel works closely with governments and civil society to establish an enabling regulatory and policy environment for the alternative protein sector. Prior to joining GFI, Samuel worked for over nine years in government affairs and public policy, including at the Singapore Food Agency (SFA), where he developed national policies to safeguard food safety and security. Samuel holds a master’s degree in environmental management from the University of Queensland and a bachelor’s in microbiology from the Queensland University of Technology. Samuel lives in Singapore.
GFI APAC Managing Director Mirte Gosker spoke about how Singapore is scaling up cultivated meat production through international collaborations, and GFI Israel VP of Strategy and Policy Alla Voldman-Rantzer noted, “A platform that is funded by the government is probably the only way that one could put companies, industry partners, and academic groups together to work on collaborative R&D budgets.”
Everything you need to know about the alternative protein ecosystem in APAC.
Consumers in Europe have “made clear” through demand and sales that they want the plant-based foods category to succeed, said Ms Mirte Gosker, Managing Director of alternative protein think-tank Good Food Institute Asia Pacific.
