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Jayaroopa Jeyabarathi

Jayaroopa leads GFI APAC's efforts to enhance financing in the alternative protein sector. Before joining GFI, she co-founded an angel network and served as an impact investor, leading the India offices of several impact investing firms. Her investment portfolio spans agriculture, financial services, and sustainability. Additionally, she spearheaded fundraising efforts at a microfinance institution, successfully securing debt, equity, and structured finance. She brings expertise in investing, entrepreneurship, impact, and community building. She holds an MBA from the Xavier Institute of Management, India. Jayaroopa lives in Singapore.

Transforming land use – considerations for APAC

GFI’s land use analysis highlights that alternative proteins require 50 to 90% less land than conventional animal proteins, offering significant opportunities for carbon sequestration and ecosystem restoration. That potential is huge, especially for APAC, home to 19% of the world's forests and 32% of global wetlands. Could this be a game-changer for China and Southeast Asia? Read our latest blog on the study’s implications for APAC.

Scale-up series part 3: Build a force-multiplying team

In part three of our scale-up series, we explore the best way to plan and build a rock-solid team for your startup, and set the company up for success.

Scaling up and partnerships: What do alt protein industry experts say?

In a competitive business environment, scaling up effectively is crucial for long-term success. This complex process involves careful planning, partnerships, and infrastructure investments. This article explores insights from industry experts on key factors that drive growth and expansion.

Alt protein marketing: What do industry experts say?

Creating a new category needs marketing to generate consumer demand. A great product is ineffective if consumers are unaware of it. Marketing shapes consumer perception of the product, company, and category. We consulted industry experts for insights on marketing in this sector.

Go-to-market strategy: What do alt protein industry experts say?

Understanding a new market or launching a product is challenging, especially in the early-stage alternative protein sector. We spoke with top industry experts to learn from their successful go-to-market strategies in this emerging category.

Bridging the Valley of Death: First-of-a-kind fabrications

Check out this exclusive article by Camilla Roberts, CEO of SCALE IMPACT, who explores how innovative government incentives can close the funding gap for first-of-a-kind (FOAK) manufacturing facilities in alternative protein production. By adopting flexible and tailored financing models, we can overcome the challenges of high-risk capital projects and secure a sustainable future for food production.

Product development and sourcing: What do industry experts say?

We asked leading APAC industry experts how they managed to successfully navigate this thicket of potential hurdles.