Sam Lawrence
VICE PRESIDENT OF STRATEGY
Sam leads strategy work across Asia to set innovative and ambitious targets that expand GFI’s impact and presence. Sam identifies opportunities across the APAC region, and within the global network to position alternative proteins within national priorities, and advance the growth of alternative proteins throughout Asia. Sam has also led GFI’s expansion into new geographies, and works to embed a regionally effective strategic approach to alternative protein resourcing and prioritisation. Sam remains a global champion for alternative proteins within multialteral fora.
Sam is based between Melbourne, Australia and Bangkok, Thailand. He travels and works widely across Asia.
Sam has a background in diplomacy as a diplomat with the Government of New Zealand, focusing on UN agencies including the UN Commission on Sustainable Development (UNCSD) and the UN Enviroinment Programme. Sam subsequently worked across a number of Australia’s agricultural sectors, focusing on food systems and international trade. He has a keen interest in environmental and social justice.