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Transforming land use – considerations for APAC

GFI’s land use analysis highlights that alternative proteins require 50 to 90% less land than conventional animal proteins, offering significant opportunities for carbon sequestration and ecosystem restoration. That potential is huge, especially for APAC, home to 19% of the world’s forests and 32% of global wetlands. Could this be a game-changer for China and Southeast Asia? Read our latest blog on the study’s implications for APAC.

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Alt protein marketing: What do industry experts say?

Creating a new category needs marketing to generate consumer demand. A great product is ineffective if consumers are unaware of it. Marketing shapes consumer perception of the product, company, and category. We consulted industry experts for insights on marketing in this sector.

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Bridging the Valley of Death: First-of-a-kind fabrications

Check out this exclusive article by Camilla Roberts, CEO of SCALE IMPACT, who explores how innovative government incentives can close the funding gap for first-of-a-kind (FOAK) manufacturing facilities in alternative protein production. By adopting flexible and tailored financing models, we can overcome the challenges of high-risk capital projects and secure a sustainable future for food production.